Women’s Resource Clinic needed a brand that felt supportive, trustworthy, and rooted in its community. The goal was to create something approachable for individuals navigating unplanned pregnancies while still feeling clear and informative. I developed a logo and identity built around a rose-inspired mark that also references the local identity of Chico, creating a sense of place within the system. Soft, balanced colors and clean typography help keep the experience calm and easy to engage with. The identity supports a range of services from testing to counseling without feeling overwhelming. The result is a brand that feels steady, compassionate, and centered on care.
