A black and tan dog with a red bone-shaped tag stands on a gray surface in front of a green fence.
A minimalist, blue-line drawing of a smiling dog's face wearing glasses, set against a light yellow background.
A golden retriever lying down with its tongue out against a background of a blue square, orange circle, and lime square.
A color palette graphic featuring cream, light blue, coral, lime green, and dark blue squares on a navy blue wave background.
Three font styles displayed on a coral background, each showing uppercase and lowercase letters followed by descriptive text.
A happy black dog with a white chest patch takes a selfie, with three other dogs playing in a fenced grassy park.
Indoor dog training facility with agility equipment, including ramps, tunnels, and hurdles on a large, green rubber floor.
A person kneeling and smiling while gently interacting with a small, black-and-white dog wearing a red harness.

client

Wag 'n Paddle

project

Branding & Web Design

context

Wag N’ Paddle is a dog daycare and boarding facility focused on creating a welcoming and active environment for pets. The objective was to develop a refreshed brand identity and website that better reflected the company’s personality and services. The rebrand introduces a bold color palette, approachable typography, and a flexible visual system designed to work across digital and physical applications. The website was designed to improve usability while maintaining a consistent and engaging brand experience. The project was recognized with a GDUSA Digital Design Award in 2024 for excellence in web design.