Close-up of tightly wound rolls of ribbed, purple-tinted industrial fabric or paper, bathed in a warm orange light.
Abstract logo featuring a white curved line intersecting a diagonal line against a blue-to-orange gradient square background.
A conveyor belt deposits material into a large pile at an industrial site, with a sunset sky overhead.
A color palette featuring five rectangular swatches ranging from pale yellow to orange, blue, navy, and charcoal black.
A comparison of two blue
A white rectangular sign attached to a building exterior displays the blue and dark text
A group of professionals sit around a table for a meeting in a modern office with large windows overlooking a city.
Hands use a calculator and pen to analyze financial charts on a desk in a brightly lit office.

client

Baden Tax Management

project

Branding & Web Design

context

Baden Tax Management had a strong foundation, but the brand felt more functional than memorable. The goal was to create something more distinct while keeping a clear, professional tone. I developed a rebrand and website using a structured typographic system, a deep blue gradient palette, and a topographic line element that adds subtle movement and depth. These elements work together to guide hierarchy and create a more modern, polished feel across the site. The project was later featured by Duda on their inspiration page, "Made with Duda".